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Should we go for BillBoard Advertising? What does it cost in USA?


Before diving deep into how much does billboard advertising costs, let us now have a look at what are billboards and how are we going to use them. 

Billboards are basically long pieces of advertisements that are placed beside the road side so that the public that keeps passing by that road sees the advertisement and it makes a positive impact on the lives of the people which ends up resulting in sales of that particular product or company.

You need to write attractive pieces of information on the billboards and that too in image format because an image speaks more than a thousand words to the user.

How much does billboard advertising costs in USA?


Well, that’s a very broad question. We are going to find out the answer to the question within a minute.

Actually, the point is that the cost of billboard advertising varies from city to city.

The cost of billboard advertising usually varies from $1500 to $4000 in big cities of USA but for smaller cities and rural areas the billboard costs approx $250.

Apart from that in big cities like New York city the cost that a com[any can incur to advertise on a billboard can go as high as $14000.

Now the question comes whether you should do billboard advertising or not.

The answer is yes. If you are a big company then you can do billboard advertising in a large city so that there can be a positive image in the minds of the people and after that image is created, you can upsell almost anything to them because then you are not new to them.

Ok, now we are going to have a look at what are the primary factors that you need to consider while doing billboard advertising. The factors include:-

  1. Circulation:- The first and the most important factor that you need to consider while buying a billboard space for your company is that you should analyze what is the circulation audience that your billboard is going to reach to. With this, i mean that what is the traffic criteria of the region where the billboard is going to be placed. If that area has good traffic then that place is going to cost you a lot of dollars obviously.
  1.  Demographics:- This is another important factor that you need to consider while buying a billboard space for your company. If you are trying to place your billboard in a posh area then you are going to spend high. The age, gender and one very important factor play a very big role in deciding the cost of a billboard which is the Income Level. If the income level of the people is high then after seeing the billboard they are going to spend high amount as they are having good potential to spend money.
  2. Impressions:- This includes the visibility the speed at which people are passing that particular area where you are willing to place your billboard.

This also plays an important role in using the billboards for advertising the companies.

Must read: Difference in Hoarding and BillBoard Advertisiting. What Companies most choose?

Additional Costs To Keep in Mind


Some other additional costs will always be present to advertise your company on billboards which include the designing of a good billboard.

This is one of the most CRUCIAL factors that one needs to spend a huge amount on because if the billboard is less attractive then, it is going to get fewer people’s attention. In return, you are going to get fewer sales which make it a loss to your company.

I will recommend you hire a freelance designer from some freelancing site and outsource the designing part. After that, you can brain storm on the marketing strategies of the billboard.

Hope this has made a clear impact on what are the prices to advertise on billboards in usa and what factors control the pricing of the billboard advertising.

Justin Chapman
Hello, It's Justin here, At the moment I'm working with ice cream for the underprivileged. Crossed the country deploying bacon for fun and profit. Was quite successful at getting to know bathtub gin in Gainesville, FL. Spent childhood exporting easy-bake-ovens in New York, NY. Spent childhood exporting inflatable dolls in Africa. Spent 2001-2008 building toy planes in Salisbury, MD. Regards. Justin